Eric Dainton is the General Manager of Renaissance Rentals, a property management company based in Bloomington, Indiana. They own and manage around 750 apartments in the area, best known as home to one of the Big Ten schools, Indiana University.
One of Eric’s favorite roles within the company is marketing and finding ways to better reach prospective customers. Thanks to the company’s progressive and customer-focused nature they decided to launch a live video tour option. As many people viewing properties are unable to visit Bloomington before making a housing decision, it seemed the closest alternative to make prospective residents feel confident in their housing choice.
The search for an ideal video call solution took some time. Eric’s main consideration was that the application needed to be easy to use, something important for both staff and property viewers. Closely behind that was a universal solution, something that everyone could have access to. Eric said he considered many options including FaceTime, Google Hangouts and Skype, amongst others. However, in the end he found Gruveo to be the ideal solution for three key reasons:
Despite Gruveo being so easy to use, it is still important to provide training for staff, says Eric. When initially launched last year, it didn’t gain much traction due to staff not feeling confident with the process.
However, following sessions early this year which included set-up role plays and access to training materials, use within the company has grown. There has also been an increased demand from Renaissance's customers to have a live video tour service in recent months.
So how do Renaissance Rentals actually use Gruveo? The call flow works like this:
Eric feels this is a “pretty efficient process”, something which is helped by their clever use of the Gruveo Chrome extension.
The work with training within the company has definitely paid off as the user feedback has been overwhelmingly positive. “Being able to give these live video tours has directly lead to prospective residents signing leases with us,” he says. It has even enabled them to shorten the sales process by weeks or even months thanks to the fact that the tours have made people feel comfortable enough to sign for an apartment they haven’t yet been able to see in person. “It's the next best thing to being with them,” says Eric.
Renaissance Rentals has big plans for the future. “We plan to continue to grow and would like to move into other markets at some point,” says Eric. Following such great success with live tours, they plan to explore new ways to connect with prospective and current residents to create a better experience for them. They might be interested in incorporating multi-party calling which would be ideal when there are several roommates or parents involved. Another idea is live 360 VR tours. All of this as well as “continuing to provide our residents with great homes and provide the best customer service in our market,” Eric added.
Video calling has been a great success at Renaissance Rentals. As a very customer-focused company, they have found this extra service to be very valuable. “Although we are a small company, we are very progressive,” says Eric. “We are very satisfied with Gruveo and we do and will continue to recommend it.”
If you're interested in trying out Gruveo for your business, we're offering a free trial of the Gruveo subscription. It includes unlimited group calling for up to 12 people, call recording, branding the call screen and much more. Check it out and see yourself what it can do for your business.