Gruveo codes have been numeric ever since we launched the service last year. The main reason was that we felt there was a smaller chance for error when you had to tell someone a Gruveo code verbally.
However, we quickly discovered that there were issues with numeric codes. First, they are hard to remember. Second, they carry no emotional charge, which further contributes to problem #1. And third, lots of new Gruveo users confuse them with telephone numbers that they can somehow “dial”.
Today, we are addressing these issues by allowing Gruveo codes to contain letters as well as numbers. This means that instead of using a faceless “10910” for a call with your friend Joe, you can go for “joe79”, “joesmith” or even “justchillin” as your code.
The new Gruveo codes may contain letters but they don’t have to. So if all-numeric codes is what you are used to, there is no need to change anything.
Gruveo us on #funkybanana, anyone? 🙂