What Is Extended Caller Context and How It Works - Gruveo

Using the Extended Caller Context

Extended caller context is a built-in feature that offers you extra information about callers on your Gruveo link.

Where Does The Extended Caller Context Appear?

When you get a call on your Gruveo link, the call screen displays the city the call is originating from (or the caller’s Gruveo handle if they are logged in), the website on which the caller clicked your handle link, as well as whether the caller is trying to reach you from desktop or mobile.

Gruveo Pro now includes extended caller context

How Can I Use This Information?

Gruveo users find extended caller context useful in identifying the locations and websites where their advertising and promotions are paying off. For instance, if you’re a realtor and you begin receiving calls referred from Zillow after placing your Gruveo link in your profile, you’ll know that your profile is effective in driving new business. Similarly, if you find yourself receiving calls from a particular city in your service area more often than others, you might assume that your print advertising in that area is paying off, or the demographics of the area are more suitable for your offerings.

In all, extended caller context helps business people better understand the customers who are responding to their ads and link placements, which provides actionable information about what’s working and what’s not.

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