Extended caller context is a built-in feature that offers you extra information about callers on your permanent Gruveo links.
Where Does The Extended Caller Context Appear?
When you get a call on your permanent link, the call screen displays the following information:
- The city the call is originating from (or the caller’s own permanent link if they are logged in)
- The website on which the caller clicked your link
- Whether the caller is trying to reach you from desktop or mobile.
The city shown on the incoming call screen is the approximate location derived from the caller’s IP address. Gruveo does not request or otherwise obtain access to the callers’ exact GPS location.
How Can I Use This Information?
Extended caller context is useful in identifying the locations and websites where your advertising and promotions are paying off. For instance, if you’re a realtor and you begin receiving calls referred from Zillow after placing your Gruveo link in your profile, you’ll know that your profile is effective in driving new business. Similarly, if you find yourself receiving calls from a particular city in your service area more often than others, you might assume that your print advertising in that area is paying off, or the demographics of the area are more suitable for your offerings.
In all, extended caller context helps business owners better understand the customers who are responding to their ads and link placements, which provides actionable information about what’s working and what’s not.